Bigger Markets organizes and manages integrated, multi-channel social marketing campaigns to reach college students where they dwell - on campus, on-line, in the blogs, in the social networks, and on the search engines. Bigger Markets gives you multiple mediums of contact for the ultimate guerrilla exposure experience.
Bigger Markets came to be over the course of 11 years out of the need to do more with less. Our companies and clients needed to reach more, to spend less, and to increase the effectiveness of every contact. So we developed a layered multi-channel marketing platform that penetrated the college audience by mixing traditional advertising with new media, N-Tac.™
We consult, plan and deploy thorough street marketing campaigns, paired with print, social network marketing, reputation management, SEM and SEO all geared toward reaching college students in the most efficient manner.
Our network is scalable - from one campus or DMA to a nationwide campaign reaching 250 of the most important colleges and universities. We don't use models. Our network is 100% owned and operated and our street teams are made up of students and alumni from local campuses - the same way we have done it for over a decade.
It's integrated. That's Bigger Markets.
Non-Traditional Asset Coordination (N-TAC™) means layering multi-channel marketing techniques in a targeted, coordinated way to maximize ROI at any budget.
Let's start a conversation. Call 1-888-404-6022 or email below.
Bigger Markets Street Teams are the core of our promotional toolbox. We have the nation's largest in-house network of street teams, covering 250 campuses (and growing) in the US. Teams are comprised of students who attend the universities, so they understand the lay of the land. Our teams hit the quad, the dorms, and the social networks that their local students frequent. With outsourced street teams you get a few students on the free speech green handing out flyers. With Bigger Markets you get seasoned locals who know the best approach.
Bigger Markets uses proprietary selection criteria, honed over 10 years, to maximize reach in on-campus newspaper, welcome packs, and other campus print media. We manage the process of selecting and purchasing campus newspaper on every major campus in the United States.
When added to a campaign with street teams, campus newspaper supports the efforts of the teams, synergistically increasing traffic to the target site.
Bigger Markets Social Media Marketing, Online Advocacy, Reputation Management and Cyber-Celebrity teams bring awareness into the networks, where college students are. Our team of social network mavens promote brands in a very delicate way, to ensure engagement with the right audience while avoiding the pitfalls of outright product plugging.
Facebook, MySpace, Twitter page creation and management, groups management, application creation and management all combine to increase awareness, drive traffic, and create communities of fans that help to further promote brands virally.
By monitoring how brands are discussed online, correcting misconceptions, and driving home pertinent information, our team of social network gurus help to shape the way brands and products are perceived by the media and those that read online media.
Bigger Markets brings over 10 years of PPC and SEM management to its campaigns, to reach people online when they are most likely to convert.
We build expansive campaigns using the most advanced techniques and combined combined with advanced rule-based auto-bid tools closely monitored by humans, to ensure target ROI.
Deploying SEM campaigns right to the campuses, cities and suburbs that you are targeting, designed to ensure the most efficient use of resources and work double-duty.
Relax. Our staff designers can create print materials, flyers, banners, web sites, Facebook and MySpace pages, and any other materials necessary to support promotional campaigns. In addition, we manage the print production of any materials and marketing schwagg necessary to ensure that your campaign gets the message with a coherent feel.
Bigger Markets operates like a boutique firm. That means that in order to be effective we need to keep our client to technician ratio low. In doing so we can developed and deploy Organic SEO campaigns that take into account your short-term, medium -term and long-term goals. From site design, to rebuilding existing architecture, file naming, copy-writing and content provision to link building and public relations; each campaign is specifically tailored to the needs and the budget of our clients. Clients that range from the very niche geo-centric retailers to international price comparison engines, academic article warehouses and kitsch web 2.0 networking sites. By building world-class SEO into our campaigns we can provide a lasting impression for years to come with even the shortest term campaigns.
Our proprietary analytics allow the marketer to see exactly what is happening across all channels of the marketing promotion, allowing them to see exactly how each component is contributing, and allowing Bigger Markets to make modification on the fly to ensure the greatest possible ROI.