An Introduction to N.A.C. (Non-Traditional Asset Coordination)
BIGGER MARKETS is a Guerrilla Marketing Agency that combines online and off-line tactics, including one of the largest on-campus street team networks in the United States, to reach the 18-24 year old college demographic. By pairing targeted online advertising, social media marketing, online advocacy, reputation management and traditional campus media outlets we build awareness campaigns that effectively outperform any other form of campus marketing. Online components and integrated real world interaction produces results unreachable by any single medium campaign. Further, our targets are mavens, connectors and tastemakers. That means with each campaign comes a whole lot of indirect marketing that is, well... priceless.
Only the most enthusiastic, intellectually astute and well connected are able to become BIGGER MARKETS on-campus Agents. They must adhere to strict standards of integrity and keep detailed records of their activities and response rates. We keep them active with fresh assignments and touch base with operators daily to gather anecdotal data on campaign performance and successful brand-building strategies.
N.A.C. is a patent pending system that sets BIGGER MARKETS apart from any other agency in the world. We employ bleeding-edge technologies to carry out your campaign AND to track performance. N.A.C. is a flexible framework that allows breaking technologies to be utilized in a campaign, integrated into our unique multi-medium approach and still conform to our analytics needs.
Bigger Markets can also offer a unique set of options to fit a single campaign or the long-term branding goals of your company. We offer world class SEO and link building, brand awareness, Online Advocacy, Myspace® & Facebook® profile design and management, disaster recovery, PPC Management with Auto-Bid technology, PPC campaign performance tracking and on-campus street, print and campus targeted PPC marketing.
These streets were paved with the sweat of hundreds of campus street teamers, and a decade of perfecting our integrated guerilla marketing approach for one company - BIGWORDS.com, which has grown from $0 into a $12M/yr business on the strength of this very approach - no VC, no debt, just grassroots brand-building. BIGWORDS on campus teams are recognized industry wide as best-of-breed. Dubbed "The BIG Orange" by journalists because of their orange jumpsuits, our street teams have been featured in publications like Wired and Fortune Small Business, dating all the way back to 1998.
BIGWORDS CEO and web pioneer Jeff Sherwood created BIGGER MARKETS in order to offer these assets and learned approaches to other brands seeking to infiltrate the college market. In 2009, Jeff acquired National Metrics and with it came BIGGER MARKETS new CEO, Paul Geller. Paul is a maven who ran a successful boutique SEO/SEM firm for almost a decade, has identified and subsequently perfected many non-traditional social network marketing tactics, and built one of the most talked about chains of underground indie parties in the US.
BIGGER MARKETS is built by mavens to service connectors and bring your brand to the doorstep of every tastemaker in the country. All you have to do is knock.